From Flyers to Packaging – The Versatility of Web to Print Solutions

Why Versatility Defines Success

The printing industry is no longer just about flyers, posters, and business cards. Customers — whether consumers, agencies, or enterprises — expect diverse product offerings delivered with the same speed and convenience they experience in mainstream e-commerce.

This is where web to print solutions prove their value. They allow printers to manage versatile product portfolios, from simple stationery to complex packaging and large-format print, all within a single system.

In this article, we’ll explore the versatility of web to print, show how printQ powers multi-category success, and highlight real-world case studies from around the globe.

The Traditional Core: Flyers, Brochures, and Business Cards

For many print providers, the entry point into web to print was simple:

• Flyers for events and promotions.
• Brochures for product or service marketing.
• Business cards for professionals.

These products are still critical, but they represent only a fraction of today’s web to print potential.

Expanding Beyond the Basics

Modern customers expect much more. With platforms like printQ, printers can now offer:

1. Packaging

From folding cartons to corrugated boxes, packaging is one of the fastest-growing print segments. With packQ, printQ’s packaging module, businesses can design packaging online with 3D previews and die-cut libraries.

2. Large-Format Print

Banners, posters, signage, and POS displays — critical for retailers, franchises, and events. Web to print enables easy customization and fast reordering.

3. Promotional Products

T-shirts, mugs, and branded merchandise are increasingly popular. Templates ensure brand consistency while allowing personalization.

4. Labels & Stickers

Variable data printing (VDP) makes it easy to produce personalized labels in bulk.

5. Corporate Stationery

Letterheads, envelopes, and internal documents — standardized across global organizations.

This range means printers can become one-stop shops, strengthening customer loyalty.

Why Versatility Matters for Printers

• Customer Retention: The more products offered, the harder it is for clients to switch providers.
• Revenue Growth: Each product category opens new revenue streams.
• Operational Efficiency: Managing multiple categories in one platform reduces complexity.
• Strategic Positioning: Being able to say “we print it all” differentiates printers in a crowded market.

How printQ Powers Versatile Product Portfolios

printQ is built for versatility. Unlike many niche solutions, it supports multiple product categories within one platform:

• Template gallery & VDP for business cards, flyers, brochures.
• 2D/3D editor for packaging, signage, and promotional products.
• Preflight automation across all categories.
• Magento foundation: one storefront, unlimited product lines.
• Scalability: from local shops to global portals with thousands of SKUs.

This versatility means a print shop can start small — with flyers and brochures — and scale into packaging, merchandise, and beyond without switching systems.

Case Studies: Versatility in Action

SAXOPRINT – From Business Cards to Packaging

SAXOPRINT uses printQ to manage an extensive portfolio ranging from traditional print products to customized packaging. Their ability to scale into packaging demonstrates how versatile storefronts open new business opportunities.

Druckhäusle – Local Print Shop, Broad Offering

Druckhäusle entered the online print market with flyers and brochures. With printQ’s flexibility, they quickly expanded into additional products, attracting new customer groups and strengthening their competitive edge.

Velocity Graphics – Large-Format & POS Solutions

Velocity Graphics leveraged printQ to provide a U.S. restaurant chain with customizable menu boards and POS displays. Later, the same system was expanded to cover packaging and promotional materials.

Global Adoption

Printers like Ortmaier Druck, Newprint, Offset5020, Longo, Flyeralarm, and Cimpress (Vistaprint) all use printQ to manage multi-category portfolios, proving its global versatility.

Best Practices for Expanding Product Portfolios

1. Start with customer demand: Focus on categories your customers already need.
2. Leverage modular platforms: Choose a solution like printQ that supports multiple categories.
3. Ensure workflow automation: Complexity increases with product variety — automation keeps it efficient.
4. Prioritize visualization: 3D previews are essential for packaging and promotional items.
5. Plan scalability: Don’t just add products; build a roadmap for growth.

Future Outlook: The Next Frontier of Versatility

The future of web to print will be defined by even broader versatility:

• Integration of packaging and textile printing into standard storefronts.
• AI-driven design support for faster product creation.
• Global SaaS scalability, enabling one system to serve multiple markets simultaneously.

Versatility is no longer optional — it is the foundation of long-term success in print.

Frequently Asked Questions (FAQ)

What types of products can web to print handle?
Everything from business cards and flyers to packaging, large-format, and promotional items.

Why is versatility important?
Because customers prefer one provider for all needs, and diverse offerings increase revenue.

How does printQ support multiple product categories?
With a Magento foundation, 2D/3D editor, template galleries, and automation across workflows.

Is packaging really possible via web to print?
Yes. With packQ, packaging can be designed online with 3D previews and automated die-cut support.

Do small printers benefit from versatility?
Absolutely. Even small shops can expand into new categories gradually, using the same platform.