Implementing printQ for Nationwide Food Chain Menus and POP
What prompted you to go for this software?
Our customer, a nationwide food chain, faced significant challenges when managing Point-of-Purchase (POP) materials and menus for over 100 stores. Initially, they would send us menu updates, and we would handle the printing and distribution. However, as the number of stores grew, this process became increasingly complex.
We needed a solution that met the following criteria:
A: The menus were large-format, often 26” x 51.5”, resulting in large file sizes. Most web-to-print solutions could handle standard brochures but struggled with our menu sizes. We also needed the ability to swap out soft drink images and prices easily. Only a few solutions met these requirements, and printQ stood out as the most cost-effective and user-friendly option.
B: In addition to menu management, we sought a solution that could serve as a full client-only store. The client promised that if the menu solution worked, we would also secure the fulfillment contract for all their POP needs. After successfully implementing menus, we expanded the system to include approximately 500 products.
C: We anticipated the need for custom solutions to address unique client requirements. printQ offered the flexibility to create custom features and hire developers through CloudLab, ensuring we could meet evolving demands.
What in your opinion sets this apart from other web-to-print solutions?
A: printQ excelled in handling large file sizes, a crucial factor for our large-format menus. We mainly used the platform for formular-style designs, such as menus, price changes, business cards, and logo additions. printQ allowed us to restrict design options to maintain brand consistency and reduce the need for client approval.
B: The use of PDFlib within printQ was a standout feature. As a designer, I appreciated the ability to add fields directly to PDF files without worrying about layout shifts. The availability of well-documented code snippets and responsive support made this feature even more valuable.
C: While we didn‘t utilize the packaging feature extensively, printQ‘s packaging builder impressed us with its capability to create custom boxes and packaging solutions.
