Why Magento and Web to Print Are the Perfect Match

Magento: A Proven E-Commerce Powerhouse

Magento, now known as Adobe Commerce, has been one of the world’s most popular e-commerce platforms for years. With its flexible product management, scalable multi-store functionality, integrated customer management, and advanced payment and shipping options, Magento has powered countless online success stories.

However, when it comes to the print industry, Magento alone is not enough. Print products are highly customizable, require print-ready files, approval workflows, and complex production processes. This is where Web to Print technology comes into play.

How Web to Print Complements Magento

A Web to Print solution adds everything print providers need on top of Magento:

• Online editors for personalized design
• Template galleries for recurring products
• Automated preflight checks for print data
• Workflow integration up to the printing press
• Approval loops and role management for B2B portals

The combination of Magento + Web to Print creates a true symbiosis: the customer orders online, while the system automatically turns that order into a production-ready print job.

printQ: Native Web to Print on Magento

Many systems try to bolt Web to Print tools onto existing shop systems. printQ takes a different approach: it is built directly on Magento. That means e-commerce functions and Web to Print features are deeply integrated from the start.

Key advantages of this integration:

• Unified platform: No patchwork of separate shop and W2P tool — one seamless system.
• Full Magento power: Coupons, promotions, customer accounts, shipping logic, loyalty programs — all ready to use.
• Extensibility: Access to thousands of Magento extensions, from marketing automation to reporting tools.
• Multi-client capability: Run B2C shops and B2B portals in one installation, centrally managed.
• Headless commerce: Decouple front-end and back-end for custom user interfaces, while printQ and Magento run in the background.

This makes printQ the only Web to Print software that natively connects the e-commerce world with the specific needs of the print industry.

Typical Functions in the Magento + printQ Symbiosis

1. Intuitive Online Editor
   • Browser-based design, no extra software required
   • 2D and 3D previews for realistic results
   • CI-compliant templates for corporate clients
   • Mobile uploads via QR code
2. Real-Time Product Configuration
   • Dynamic calculation of print products (paper, format, finishing)
   • Directly linked with Magento shop functions
   • Instant pricing and delivery time calculation
3. Automated Workflows
   • Preflight check of all print files
   • Automatic generation of print-ready PDFs
   • End-to-end order handling: order → production → invoice → shipping
   • Lights-out production for routine jobs
4. B2C Storefronts
   • Open shops for consumers and new customers
   • Intuitive product selection and ordering
   • Upselling and cross-selling via Magento features
5. B2B Portals (Closed Shops)
   • Dedicated portals for corporate clients
   • Roles and permissions (e.g., managers approve orders)
   • Templates ensure brand consistency while allowing local adaptation
   • Efficiency gains in recurring orders
6. API & System Integration
   • ERP, MIS, and CRM connectivity
   • Integration with production workflows
   • Flexible extensions via REST and SOAP APIs

Real-World Case Studies

• SAXOPRINT (Europe): Leveraged printQ on Magento to run a broad portfolio of standard and custom products, combining full e-commerce capabilities with advanced Web to Print features.
• Druckhäusle (Germany): A mid-sized printer used printQ to move into e-commerce. Within months, the shop was live, handling routine jobs automatically while staff focused on custom orders.
• Velocity Graphics (USA): Built a closed B2B portal for a restaurant chain with 100+ locations. Magento handled order processing, while printQ enabled local managers to update menu boards and POS materials directly.

Future Outlook: Magento + Web to Print 2.0

This powerful combination continues to evolve:

• AI-driven template galleries: Smart design suggestions, automated layout optimization, and content generation.
• Omnichannel marketing: Linking print with digital campaigns for seamless cross-channel branding.
• Sustainability: Eco-friendly material options and CO₂-neutral production available directly in the shop.
• Headless commerce: Greater flexibility for custom front-end development while printQ and Magento power the back-end.

Magento + Web to Print = The Gold Standard in Online Printing

To shape the future of print, providers need to merge e-commerce and print production. Magento delivers the commerce backbone, while printQ adds the specialized Web to Print features. Together, they form a scalable, future-proof platform that enables printers, agencies, and enterprises to delight customers, automate processes, and unlock new business models.

With this symbiosis, a traditional print business evolves into a modern, flexible, and innovative online print provider — always ready for what comes next.